Visual identity and branding are two terms that are usually used as one concept by mistake, however, they are completely different. Here I am going to describe the visual identity means.
Your visual identity is the visual elements that you use as the face of your brand, in order to communicate its overall messages and missions. It includes your logo, photos, typography and colors that present your brand’s personality.
I develop a set of style guidelines to ensure your brand consistency throughout all your applications. Here you can see an example of a visual identity design for my customer.